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Volkskrant - Creative Press Challenge 2013
Bad ideas can’t hide in print.
Brief&Challenge: The Creative Press Challenge is all about the individual power of ideas. That’s why they challenged creatives to strip an integrated campaign down to a single print ad, where the true strength of its idea unfolds.
Participation was by invitation only and existed out of 40 talented creative teams from famous advertising agencies. Ten wild cards were available. With a brilliant email, I won one of them.
(Some of the selected agencies in the competition: FHV/BBDO, Kessel Kramer, Ogilvy&Mather Amsterdam, Saatchi&Saatchi | Leo Burnet, Side Lee, TWBA\NEBOKO, Tribal DDB, Wiedenk+Kennedy Amsterdam, Havas Worldwide Amsterdam,…)
The idea behind the challenge was to show that bad ideas can’t hide in print – and vice versa – and the briefing was to make an ad for Free Press Unlimited – an organization that supports journalists in countries where there’s hardly any press freedom and thus no access to reliable information. The jury, consisting of Leon Willems (CEO Free Press Unlimited), Chris Buur (chef ‘V’ de Volkskrant), André Matarazzo (ECD Sid Lee), Alvaro Sotomayor (CD W+K) and David Snellenberg (Copywriter Dawn) chose a winner from 50 entries – all presented as a sketch to the jury. The winning print ad was featured in de Volkskrant and entered into the Cannes Lions competition.
Without written press or visual media, news stays in the dark.
That's why I created an ad that shows what happens when local media becomes available to people without none. It gives people a view and voice on whats happening in the world and their backyard. Press lights up the dark. It's as simple as that.
By the way, I didn’t win, but it was a fun ride.
Free time, some ideas, actually too many ideas, thats all it took to make this Scotch & Soda lookbook concept. What is Scotch & Soda? It’s a brand, actually a very cool dutch fashion brand that's slightly different then all the other brands that I know. Without any expectations I posted it on Behance. After the first week it gathered thousands of views and hundreds of likes and after seven months it almost reached 20000 views and over thousand likes. It spread all over pinterest and tumblr. Something I really didn’t expect. It motivates me to make more of what I like and more of what I think that is right. I hope you enjoy my design work and have fun here surfing around.
All images are property of Scotch&Soda.
I received a newsletter from Creative Network (Belgium) today with an invitation for an event. I liked the project so i did my own interpretation for their poster design.
(Get your inspiration at Beyonderground. Beyonderground is not another graphic design festival created to inspire & motivate you. 26 & 27 April 2013 in Hasselt.)
Self branding project.
Something I did a few years ago, around 2009. This is a concept design for Modo a fictive line of products from Philips. New logo design and packaging design.